The request was to carry out a campaign to help Fundación Publicidar Para Los Chicos, the only foundation in the advertising industry dedicated to supporting community kindergartens. They needed to motivate agencies/producers/companies to make an ongoing donation.
The idea was to create a children's library of advertising ideas that won at festivals. These books could be purchased by agencies, production companies or clients and the proceeds would go to Publicidar.
Because your mother may still not understand very well what you do for a living, but at least your children will understand with a story.
The idea was to create a children's library of advertising ideas that won at festivals. These books could be purchased by agencies, production companies or clients and the proceeds would go to Publicidar.
Because your mother may still not understand very well what you do for a living, but at least your children will understand with a story.
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El pedido era realizar una campaña para ayudar a "Fundación Publicidar Para Los Chicos", la única fundación del medio publicitario que se dedica a dar soporte a jardines de infantes comunitarios. Necesitaban motivar a las agencias/productoras/empresas a realizar una donación continua.
La idea fue crear una biblioteca infantil sobre ideas publicitarias que ganaron en festivales. Estos libros podrían ser comprados por agencias, productoras o clientes y los beneficios irían a Publicidar.
Porque puede que tu madre siga sin entender muy bien de qué trabajas, pero al menos tus hijos lo entenderán con un cuento.
