{"id":618,"date":"2025-01-21T12:12:01","date_gmt":"2025-01-21T12:12:01","guid":{"rendered":"https:\/\/mariamartipez.com\/?page_id=618"},"modified":"2026-01-20T12:42:17","modified_gmt":"2026-01-20T12:42:17","slug":"sugar-sugar-tree-hut","status":"publish","type":"page","link":"https:\/\/mariamartipez.com\/es\/sugar-sugar-tree-hut\/","title":{"rendered":"Tree Hut &#8211; Sugar, sugar"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"618\" class=\"elementor elementor-618\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d5079c e-con-full e-flex e-con e-parent\" data-id=\"3d5079c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-624c7d2 elementor-widget elementor-widget-ucaddon_marquee\" data-id=\"624c7d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_marquee.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Text Marquee Effect -->\n<style>\/* widget: Text Marquee Effect *\/\n\n#uc_marquee_elementor_624c7d2{\n    box-sizing: border-box;\n    white-space: nowrap;\n    overflow: hidden;\n    box-sizing: border-box;\n    margin:0 auto;\n    display: flex;\n}\n\n#uc_marquee_elementor_624c7d2 .marquee_text {\n          width: auto;\n      display: flex;\n        align-items: center;\n    justify-content: center;\n    transition: all 0.2s ease;\n    white-space: nowrap;\n}\n\n#uc_marquee_elementor_624c7d2 a{\n  text-decoration:none;\n}\n\n#uc_marquee_elementor_624c7d2 .marquee_text-container {\n  \n  animation-timing-function: linear;\n  animation-iteration-count: infinite;\n  \n    \n  \/* infinite effect *\/\n    \n  \tdisplay: flex;\t\n  \n    \/*right to left*\/\n  \t \n  \t\tanimation-name: marquee_infinite;\n  \t  \n    \/*left to right*\/\n  \t  \n    \/* end infinite effect *\/\n  \n  animation-delay: 250ms;\n  \n}\n\n\n\/*right to left*\/\n@keyframes marquee_infinite { \n    0% { transform: translateX(0); }\n    100% { transform: translateX(-50%); }\n}\n\n\/*left to right*\/\n@keyframes marquee_flip_infinite {\n    0% { transform: translateX(-50%); }\n    100% { transform: translateX(0); }    \n}\n\n\/*right to left*\/\n@keyframes marquee {  \n    0% { transform: translateX(0); }\n    100% { transform: translateX(-100%); }\n}\n\n\/*left to right*\/\n@keyframes marquee_flip { \n    0% { transform: translateX(-100%); }\n    100% { transform: translateX(0); }    \n}\n\n<\/style>\n\n<div class=\"ue_marquee\" id=\"uc_marquee_elementor_624c7d2\">\n   <div class=\"marquee_text-container\"> \n    <div class=\"marquee_text\">\n      \t\n        <span>TREE HUT \u2726 SUGAR SUGAR \u2726 TREE HUT \u2726 SUGAR SUGAR \u2726&nbsp;<\/span>\n      \t\n    <\/div>\n  <\/div>\n<\/div>\n<!-- end Text Marquee Effect -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acf88ec e-flex e-con-boxed e-con e-parent\" data-id=\"acf88ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06dab47 elementor-widget elementor-widget-video\" data-id=\"06dab47\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/mariamartipez.com\/wp-content\/uploads\/2026\/01\/30_SUGAR_SUGAR_WEBmix_251210-MP4.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c70d216 e-flex e-con-boxed e-con e-parent\" data-id=\"c70d216\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5abbbd2 elementor-widget elementor-widget-video\" data-id=\"5abbbd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/mariamartipez.com\/wp-content\/uploads\/2026\/01\/15_SUGAR_SUGAR_ALT_9x16_WEBmix_251211-MP4-1.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16cd99f elementor-widget elementor-widget-video\" data-id=\"16cd99f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/mariamartipez.com\/wp-content\/uploads\/2026\/01\/06_SUGAR_SUGAR_SINGLE_SINGER_9x16_WEBmix_251211-MP4-1.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8a5a01 e-flex e-con-boxed e-con e-parent\" data-id=\"a8a5a01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1be7def e-flex e-con-boxed e-con e-parent\" data-id=\"1be7def\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb60d16 elementor-widget elementor-widget-heading\" data-id=\"fb60d16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u2726 Tree hut - Sugar, sugar song<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d027b8c e-con-full e-flex e-con e-child\" data-id=\"d027b8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-312ca7c elementor-widget elementor-widget-text-editor\" data-id=\"312ca7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tree Hut\u2014whose mesmerizing textures, irresistible scents, and playful sensoriality have earned the brand a 2.5M-strong cult following on TikTok and Instagram\u2014is unveiling its first-ever traditional, omni-channel campaign and bold new visual identity.<\/p><p>Developed with recently appointed creative AOR Bakery, the \u201cUncontain Yourself\u201d rebrand amplifies everything fans already love: unfiltered color, expressive texture, and pure sensory joy. Inspired by the hypnotic \u201cgoop pulls\u201d that made Tree Hut a social phenomenon, the new look finally matches the tactile delight that has fueled the brand\u2019s rise.<\/p><p>A huge brand campaign, the platform officially launched December 25 with a 30-second hero spot, \u201cSugar, Sugar\u201d.<\/p><p>In \u201cSugar, Sugar,\u201d a woman showers to the catchy tune of Sugar, Sugar, updated with catchy new lyrics fitting for the brand. As she lathers up, Tree Hut products line the shelves, singing along and playfully remixing the lyrics into their own refrain: \u201cAh, scruby, scruby, I am a shiny girl.\u201d The camera pulls back to reveal the entire bathroom, from the toilet to the hamper, even her belly button, joining in the chorus.<\/p><p>The rollout includes a massive creator-led social push, with social creators who have been with the brand since the beginning introducing the new identity, logos and packaging.<\/p><p>The campaign cements Tree Hut&rsquo;s place in culture and invites both loyal devotees and curious newcomers to fully &ldquo;Uncontain Yourself.&rdquo;&lt;\/h2&gt;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4693ce9 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4693ce9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><p style=\"border: 0px solid;--tw-border-spacing-x: 0;--tw-border-spacing-y: 0;--tw-translate-x: 0;--tw-translate-y: 0;--tw-rotate: 0;--tw-skew-x: 0;--tw-skew-y: 0;--tw-scale-x: 1;--tw-scale-y: 1;--tw-scroll-snap-strictness: proximity;--tw-ring-offset-width: 0px;--tw-ring-offset-color: #fff;--tw-ring-offset-shadow: 0 0 transparent;--tw-ring-shadow: 0 0 transparent;--tw-shadow: 0 0 transparent;--tw-shadow-colored: 0 0 transparent;margin: 0px;font-family: Karla, sans-serif;font-size: medium\"><span style=\"font-size: 20px;background-color: transparent;font-family: NeueHaasDisplay, sans-serif\">Advertising Agency: Bakery Agency Texas<\/span><span style=\"font-size: 20px;background-color: transparent;font-family: NeueHaasDisplay, sans-serif\"><\/span><\/p><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Executive Creative Director: Micky Ogando<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Creative Directors: Kerrie Heckel<br>Art Director: Mar\u00eda Mart\u00ednez <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Copywriter: L\u00eddia Bartrol\u00ed, Camilo Santander <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Portfolio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbe6ac6 e-con-full e-flex e-con e-child\" data-id=\"dbe6ac6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68ab7e2 elementor-align-right elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"68ab7e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mariamartipez.com\/es\/boobs-acap\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Siguiente trabajo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>TREE HUT \u2726 SUGAR SUGAR \u2726 TREE HUT \u2726 SUGAR SUGAR \u2726&nbsp; http:\/\/mariamartipez.com\/wp-content\/uploads\/2026\/01\/30_SUGAR_SUGAR_WEBmix_251210-MP4.mp4http:\/\/mariamartipez.com\/wp-content\/uploads\/2026\/01\/15_SUGAR_SUGAR_ALT_9x16_WEBmix_251211-MP4-1.mp4http:\/\/mariamartipez.com\/wp-content\/uploads\/2026\/01\/06_SUGAR_SUGAR_SINGLE_SINGER_9x16_WEBmix_251211-MP4-1.mp4 \u2726 Tree hut &#8211; Sugar, sugar song Tree Hut\u2014whose mesmerizing textures, irresistible scents, and playful sensoriality have earned the brand a 2.5M-strong cult following on TikTok and Instagram\u2014is unveiling its first-ever traditional, omni-channel campaign and bold new visual identity. Developed with recently [&hellip;]<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-618","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tree Hut - Sugar, sugar - MAR\u00cdA MART\u00cdNEZ L\u00d3PEZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mariamartipez.com\/es\/sugar-sugar-tree-hut\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tree Hut - Sugar, sugar - MAR\u00cdA MART\u00cdNEZ L\u00d3PEZ\" \/>\n<meta property=\"og:description\" content=\"TREE HUT \u2726 SUGAR SUGAR \u2726 TREE HUT \u2726 SUGAR SUGAR \u2726&nbsp; http:\/\/mariamartipez.com\/wp-content\/uploads\/2026\/01\/30_SUGAR_SUGAR_WEBmix_251210-MP4.mp4http:\/\/mariamartipez.com\/wp-content\/uploads\/2026\/01\/15_SUGAR_SUGAR_ALT_9x16_WEBmix_251211-MP4-1.mp4http:\/\/mariamartipez.com\/wp-content\/uploads\/2026\/01\/06_SUGAR_SUGAR_SINGLE_SINGER_9x16_WEBmix_251211-MP4-1.mp4 \u2726 Tree hut &#8211; Sugar, sugar song Tree Hut\u2014whose mesmerizing textures, irresistible scents, and playful sensoriality have earned the brand a 2.5M-strong cult following on TikTok and Instagram\u2014is unveiling its first-ever traditional, omni-channel campaign and bold new visual identity. 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